As a business owner, you know that customer reviews are important. They’re one of the first things someone sees when searching for your business and can be a powerful trust signal. But what exactly do they do for your business?
Reviews help to build trust with potential customers.
People are more likely to trust a business if it has good reviews. In fact, according to a study by BrightLocal, 85 percent of consumers say they trust online reviews as much as personal recommendations. This is especially important for local businesses, as over 50 percent of consumers consider the location of a business when deciding whether to use its services.
Reviews help to show the quality of your work.
If you’re a service-based business, customer reviews can help demonstrate the quality of your work. People are more likely to use your services if they see that other people have had a good experience with you. Plus, including images in your reviews can give potential customers a better idea of what to expect from your work.
Reviews can also help you stand out from the competition.
When people are looking for a business like yours, they’ll see all of the businesses that offer the same service in their area. By having good reviews, you can set yourself apart from the others and show potential customers that you’re the best option for them.
